35/100
Topical relevance
The link is judged against the target page first. A powerful domain is still weak if the source page, site theme and target intent do not overlap.
Free tool
Backlink quality score calculator
A 5-signal audit to know whether a backlink prospect is relevant, safe and worth the price.
Preloaded example. Open each signal and edit the fields: the score recalculates live.
What kind of backlink is this?
The 5 signals behind the score
Relevance to the target page
DR
Spot type
Position in the page
Source page indexation
Canonical points to this page itself
Link attribute
Anchor type
Source content quality
Language or market
Attribute promised by the site
Anchor type allowed
Position promised in the page
Language or market
Scoring methodology
The method is deliberately manual: it forces the buyer to compare the backlink prospect with the exact page that should receive the link, instead of trusting one isolated metric.
This is not a domain-wide backlink scanner like Ahrefs, Semrush or Moz, which list every backlink pointing to a site. It scores one specific backlink prospect you are about to buy, against the exact page it should point to.
25/100
Authority and traffic proof
DR is useful, but DR alone is not enough. Dofollow referring domains and organic traffic are used together, with a fallback when data is missing.
15/100
Placement quality
An in-content editorial link is more useful than a footer, sidebar, comment or forum profile link. Outbound links on the page dilute attention.
15/100
Footprint and anchor risk
The score penalizes exact commercial anchors, weak content and a language or market mismatch. A non-dofollow link and unconfirmed indexation are no longer score penalties: they are blocking No-Go conditions that stop the audit before a score is even computed.
10/100
Price versus expected value
Price is a smaller weight because a cheap irrelevant backlink remains a bad backlink. It matters once the other four signals are measured.
How to read the verdict
- 80 to 100: excellent buy.
- 65 to 79: good buy, negotiate the details if useful.
- 50 to 64: risky, only worth it for a strong strategic reason.
- Below 50: avoid in most cases.
Limits of the score
The score is a manual decision aid, not a ranking promise. It does not replace a manual SERP, cache, indexation and footprint check before buying.