A backlink price is not one number. In WhereBuyLinks reviews, the same word can mean a rented insertion at $0.01 per month, a €7 network backlink, a $77 marketplace post, a €143 article on a French media site, a premium placement worth several thousand dollars or a managed service billed at $5,000 per month. Those are not the same product.
This update turns the old generic pricing article into a reproducible comparison method. The raw data is downloadable, limitations are explicit and every figure points back to a brand review or dated observation. To choose the right platform before buying, also use the backlink platform selection guide.
Methodology and limits
The sample uses prices recorded in WhereBuyLinks reviews at collection time. It mixes three evidence levels:
- platform-declared price: public rate, deposit, fee or guarantee shown by the brand;
- interface-observed price: listing example or range seen from an account;
- tested or qualified price: judgement from offer review, for example when a minimum price exists but does not match a useful-quality budget.
This is not a statistical sample of 15 to 20 domains per platform. It should not be used to publish a scientific median by brand. It is useful because it compares normalized products: rented link, sponsored post, insertion, copywriting, add-on, marketplace purchase or managed service. That prevents a €7 network backlink from being compared as if it were the same as a sponsored article with 600 words included.
Quick reading of observed prices
| Product | Observed price | What to remember |
|---|---|---|
| Rented insertion | $0.01/month on Serpzilla for some insertions | The link stops when the recurring payment stops. |
| Network backlink | €7 on Linkuma Starter or Linkavista Cheap Backlinks | The low price comes from a controlled model, not from freely choosing a media site. |
| Entry marketplace | €25 on Getalink depending on publisher, €28 on Linkavista marketplace, $60 on Collaborator | The minimum rate is not the recommended budget. |
| Post with writing | $98 to $328 in Adsy examples with writing included; Getalink includes a 600+ word article | Compare content-provided and content-included offers separately. |
| More expensive French media | €126 to €600 on Growwer; €143 to about €6,935 on Linkatomic | The spread depends on authority, traffic and real visibility. |
| Managed service | €400/month on Getalink; $5,000/month on MeUp | This is not a unit backlink price. |
Benchmark by platform
| Platform | Model | Usable price | Correct reading |
|---|---|---|---|
| Serpzilla | Network and rental | $0.01/month for some insertions, $1.30/month for sitewide links, $5 for guest posts | Compare monthly cost and rental risk, not only entry price. |
| Linkuma | Network then marketplace | €7, €10, €30, then marketplace from €70 to €190 | Network offers and marketplace offers need separate budgets. |
| Linkavista | Network and marketplace | €7 for cheap backlinks; €28 to €838 observed on the FR marketplace | The same brand covers two different buying models. |
| iCopify | International marketplace | $4 to $400+ per backlink; content from $6.45 per 500 words | The final cost depends on language, copywriting and selected site. |
| Getalink | Marketplace and managed | Posts from €25, observed example at €45, useful-quality threshold not below €100, managed from €400/month | Minimum price, listing example and realistic quality budget are three different facts. |
| Adsy | Marketplace | $77 to $314 content provided; $98 to $328 with writing included; $25 non-refundable deposit | Add copywriting, deposit and catalogue fit to the calculation. |
| Collaborator.pro | Marketplace | $60 to $420 on FR examples; copywriting $5 to $100+; 10% deposit commission and 1 to 4% payment fees | The listing price is not the full cost. |
| Growwer | Guided marketplace | FR articles from €126 to €600, insertion from €95, homepage add-on from €90 | Compare project recommendations with the filters actually applied. |
| Linkatomic | Marketplace | FR articles from €143 to about €6,935, copywriting €14 to €56 | The spread is huge: inspect the media site, not only the price. |
| MeUp | Marketplace and managed | FR guest post from $189, insertion from $255, premium up to $7,013, managed at $5,000/month | A strong example of the gap between unit buying and heavy delegation. |
What you can buy with €200, €500 and €1,000
€200 budget
With €200, the goal is not to buy the largest number of links. You can test a low-ticket network, an entry French marketplace offer or one better-controlled placement. A reasonable scenario is one Linkuma or Linkavista order to understand the model, then time kept for indexing and domain checks. On Getalink, posts can exist from €25, but the quality threshold noted in the review warns against filling the cart with the lowest listings.
€500 budget
With €500, you can compare two genuinely different products: for example one marketplace post with writing included and one insertion on another site, or two French placements whose domains are checked manually. Platforms such as Growwer, Getalink, Adsy or Collaborator become comparable only after you normalize copywriting, fees, guarantee and permanence.
€1,000 budget
With €1,000, you can run a more robust test: three to five placements depending on the market, or fewer if you target more expensive media. The main risk is mixing objectives. A €1,000 budget should not fund a network test, a premium marketplace purchase and a managed-service experiment without a decision grid. Split the budget by model, then compare results at 30 and 90 days.
Hidden fees that change the real price
The displayed price becomes misleading as soon as copywriting, deposit, insurance or payment fees sit outside the listing. Adsy documents a non-refundable $25 minimum deposit. Collaborator adds a 10% deposit commission and 1 to 4% payment fees. Its optional link insurance costs 10% of the placement for one year. On other platforms, copywriting can be included, billed by length or absent.
Before comparing two offers, normalize five lines: placement, copywriting, payment fees, locked capital and guarantee. An $80 offer can cost more than a €100 offer once writing, commission and insurance are added.
Low price, useful median and premium price
The low price gets you into the catalogue. It does not prove the domain is relevant, indexed, active or useful. The useful median is the price at which you can repeatedly find sites that fit your market. The premium price belongs to high-authority or high-demand media, sometimes without a direct relationship to SEO value.
That is why the Getalink review now separates three levels: posts from €25 depending on publisher, an observed example at €45, and the qualitative view that real quality does not begin below €100. This nuance prevents a catalogue observation from becoming a promise of results.
How to use the benchmark
Start by choosing the buying model, then shortlist compatible platforms. Next, copy the CSV rows into your own sheet and add for each candidate: site URL, topic, country, language, plausible traffic, recent indexation, full price, guarantee and evidence. Reject offers when the model is unclear or the site does not fit your target page.
The backlink platform ranking gives the overview. The Getalink, Linkavista, Adsy, Collaborator, Growwer, Linkatomic, MeUp, iCopify, Linkuma and Serpzilla reviews detail the evidence. The right price is not the lowest one: it is the full cost of a link you would still accept after seeing the domain, content and guarantee.